Umapped opens up API connectivity to help travel brands monetize new opportunities and deliver better customer experiences
TORONTO, ON (June 20, 2017) – Umapped today announced the general release of an Application Programming Interface (API) for its award-winning collaborative itinerary management platform. The Umapped API is systems-agnostic, enabling travel brands to extend their existing systems and data sources in a new way that drives efficiency and incremental revenue. The API aggregates reservations data and content from multiple sources into a unified mobile itinerary, helping travel brands stay engaged with their customers throughout the travel journey.
The API enables travel brands to streamline their document delivery processes and communicate with their customers in real-time, sending relevant and personalized offers within their mobile itineraries. Lisa Israelovitch, CEO of Umapped explains, “Leading travel brands recognize the value of real-time connectivity, collaboration, and mobile as both purchasing and marketing channels. Our goal with the Umapped API was to make it simple and cost-effective for brands to communicate with their customers, sending relevant information at the right time and the right place, directly within their personalized itineraries.”
The API has numerous benefits, with its foundation connecting fragmented data from multiple systems in a plug-and-play fashion to deliver a personalized mobile itinerary experience to travelers. Brands also benefit from greater flexibility and interactivity, including 2-way group messaging capabilities. In addition to itinerary document delivery, the integration of the Umapped API allows travel brands to unlock the power of Umapped’s proprietary offer management system which identifies suggested offers for missing segments within an itinerary. Travel brands can choose to either plug in their own bookable content, or utilize content that Umapped has integrated through its supplier partnerships.
Offered as a white label solution, the Umapped API delivers a collaborative traveler interface that is accessible on any mobile device. Key highlights for travel brands and advisors include:
- Building loyalty with travelers and staying engaged before, during and after their trips;
- Keeping travelers informed via push notifications for live updates (flights, itinerary changes);
- Upselling and cross-selling with curated offers to capture a much broader scope of the travel wallet;
- Giving travelers an easy way to communicate via their preferred channels;
- Offering travelers social tools to connect with their friends and travel companions around their trips.
Since releasing the API last year, several leading travel brands have implemented the integration and reported positively on their experiences. “Partnering and integrating the Umapped API gives our clients an easy way to implement interactive itinerary management and connectivity,” said Paul Gioia, President & CEO of Magnatech Travel Management Solutions. “The integration process was straightforward and efficient, which helped us bring this to market quickly for our customers.”
“We are very excited about the positive response we’ve received from current partners using the Umapped API,” adds Lisa. “Their feedback has also led to new enhancements which have further improved the product with greater flexibility and faster deployment times. Travel companies interested in leveraging our technology are now able to do so seamlessly, allowing them to stay engaged with their customers throughout the travel journey.”
Both Umapped and Magnatech will showcase their latest innovations at the upcoming Sabre Travel Technology Exchange (TTX) conference taking place June 27-29 in Las Vegas. Visit umapped.com to learn more or request a demo of the Umapped API and Trip Publisher. Corporate TMCs are invited to visit https://magnatech.com/site/ to schedule a demo of the integrated solution.
Umapped is the award-winning collaborative B2B2C itinerary and experience platform for the travel industry. Available as a white label and API solution, Umapped helps leading global brands, and travel advisors engage with their customers throughout their travel journey by delivering interactive, media-rich consolidated mobile itineraries with relevant offers, content, messaging and advice. The pioneering platform also maximizes productivity and streamlines business workflow. With the Umapped API, developers can easily incorporate the unique functionality as part of their own applications and solutions. To learn more visit umapped.com.